Online Shopping has become the norm for the 21st Shopper, with the busy lives that most people live their lives behind technology. Be it behind their computers, laptops, tablets and smartphones people will find the easiest way to make life less complicated. The simplest way to get things done without moving from their desk by just a click of a button most people will choose.
Welcome to the 21st century where shopping does not involve driving to the stores to shop, but sitting on your couch, browsing the internet and finding the right deal and purchasing a service or a product in a manner of minutes.
One of the main aspects of online buyer behaviour is goals and aspirations of the consumer. The importance of whether saving money or using some of credit to purchase the goods or service. For instance, for a major purchase looking for low imterest form of credit will be considered so that payments can be made gradually without pain or difficulty. Another main aspect that the individual fills in society, for example, consumers with young children will shop differently, from someone who is single and works full time. Also different from a white collared professional to the blue collared.
When marketing professionals are looking buying behviours of consumers they look at the various buying trends of the consumer, for instance, the different shopping trends between men and women. Certain products and services are targeted to the different genders.
The importance of these trends and observations to the digital marketer, is whether marketing through digital means are working. The use of social media does it influence the online consumer to buy the products, review, and recommend.
Personal, social media is a strong digital tool for the markter because of the influence it has on the consumer. When consumers is going through social media to determine whether a product is worth purchasing.
We are in a world where, consumers spend more time online than in the physical world. This is the best time for a digital marketer because of all the technological advancements. Digital marketing is here to stay and needs to be embraced by all.
References:
What is buyer behavior? (n.d.). Retrieved from http://www.wisegeek.com/what-is-buyer-behavior.htm
Online buying behaviour, Columbia Business School
https://www.google.ca/url?sa=t&source=web&rct=j&url=https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/1168/predictors_of_online_buying_behavior.pdf&q=Main%20aspects%20of%20online%20buying%20behaviour&ved=0CCYQFjABahUKEwiiwLix1KfIAhVJXB4KHaEqCpU&usg=AFQjCNHhWSbm7EZwnFqtHNBQS4KS9Ci55Q&sig2=MKoF3DOPByjovBWasicd5g
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